Founded in 2011 as a social networking platform for people affected by depression and other mental health conditions, the Black Dog Tribe (BDT) website is intended to be a place in which like-minded people can find their own ‘tribe’ and share experiences in a supportive online community through forums, blogs, daily news and mental health information.
From the outset, BDT worked with mental health charity SANE in the development of web content and professional support. SANE had pioneered the UK’s first mental health telephone helpline; online emotional support services, and shared the vision of BDT to be independent, objective and pragmatic.
To mark its 25th anniversary, SANE launched the Black Dog Campaign to help more people and reduce mental health stigma. The charity also worked with Ruby Wax on a series of mental health forums enabling people to engage with leading experts.
BDT gifted the site to SANE. Announcing the partnership, Marjorie Wallace, SANE’s Chief Executive, said: “The possibility of extending the reach of our on-line community both nationally and internationally through Black Dog Tribe is exciting. We will enable many more people with mental health problems to connect with each other, keep up to date with global mental health news and combine peer group support with speedy access to professional help such as SANE’s services.”
Welcoming the ‘marriage’, Ruby Wax said: “Marjorie and I toast the betrothal of SANE’s Black Dog Campaign and our Black Dog Tribe. We hope that they will have a family of thousands, whom we will welcome to our new home.”
SANE is a national charity working to improve quality of life for anyone affected by mental health problems. Our vision is a society where mental illness is free from stigma, discrimination and exclusion, and where each individual can receive the personal care and attention they require at any stage of their life. To achieve this SANE: